Search Engines Don’t Like Tricks

The search engines are aware of the many sneaky ways that site owners try to achieve ranks. If they discover that you’re trying to do spamming, your site may get penalized, Your rank may be downgraded, or your page and even your whole site could get banned. Here are some Eternally Bad practices for your site that have been on the search engines.

Cloaking

When a search engine robot visits your site, it expects to see the same content that any normal human visitor would see. Cloaking is a method of identifying robots when they visit your site and showing them custom-made pages that are different from what human visitors see. This thwarts the search engines in their attempt to deliver the most accurate search results to their users, there are sometimes valid reasons for showing different content to different entities. Tricking the search engines to give you higher ranks than you deserve is not one of them. You might be thinking that if one paragraph of keyword-rich text will help your ranks, why not put it on every page in your site? Or worse, if one website brings you sales, why not make a bunch of identical websites with different names and get even more sales?, if the search engines catch on to duplicate content schemes, they’re likely to knock you down in the ranks. If the search engines listed identical content multiple times, it would destroy the diversity of their results, which would destroy their usefulness to the searcher.
Sites get risking penalties from the search engines by repeating same words over and over again so that your page looks like an industry-specific grocery list.
There’s a place for your Keywords list, Meta keywords tag, and Invisible text within specific parameters in your site’s code and recognized by the search engines to be legitimate. The search engines detect making a ton of key- words invisible by making them the same color as the background long time ago, and they’re not likely to let you get away with it.