Thursday, 29 December 2016

Meta keywords tag, meta description tag and ALT image tags selection

Heart of SEO campaign is careful selection of keywords. Top priority keywords should be used on site to be in game of Seo with reasonable strategic word repetition. Never let your site go for six months without checking the keywords to make sure they’re still appropriate, regular keyword analysis should be in order because search behavior and trends may change.
The code that makes up your web page’s text falls into two categories, both are important for optimization.

  • Visible
  • Invisible

Visible text is made up of the words that you put on your page, including obvious things like the paragraphs of carefully crafted content aimed at your targeted audience.
Invisible text is not displayed on the page but added to HTML code which is gathered and analyzed by the search engine robots. Page title is Eternally Important, if you care about getting clicks to your site then your title should be succinct and compelling, should accurately summarize the page content because it gets maximum exposure in the search engine results pages.
Meta Description Tag
The meta description tag is an example of invisible text. In the code, it looks like this:
<Meta name=”description” content=”Excellent face mask recipe for instant glowing skin”>
In the search engines it can be displayed as the description under the page title, like your page title it should be compelling, keyword rich and unique for every page.
Meta Keywords Tag
Another invisible text element "Meta Keyword Tag, is the place where site owners can list their keywords, inserting keywords that wouldn’t be appropriate for the visible text elements and you just write specifically for the search engines not for your audience.
In the code, it looks like this:
<meta name=”keywords” content=”movies, films, movie database, actors, actresses, directors, Hollywood, stars, quotes”>


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