SEO Is Not Brain Surgery

So many people feel intimidated when approaching SEO. They think its ultra-technical or it requires a huge budget. Many people think SEO requires some sort of degree or a lot of insider knowledge. But SEO doesn’t take any of that. The only thing that is really necessary for SEO is the willingness to learn.
t can work for you too! It goes something like this: You say to yourself, “I wonder why my Google listing has that weird misspelling in it.” Then you spend a few minutes searching for the misspelled word on your page. If it’s not there, you look for it in your meta tags. Still not finding it? Browse through the directory listings. “Aha,” you say, “There’s a misspelling in my Open Directory listing!” Now you’ve learned two things: one, that your Open Directory listing is feeding into your Google listing, and secondly you’d better get to work on getting that misspelling fixed. Or, you say to yourself, “I wonder why my competitor has such good placement in that shopping directory.” Then you click around until you find the “advertise with us” link on the shopping directory, figure out if that placement is a service they offer, and determine whether you want one, too. Developing a healthy curiosity about how the search engines work, and an itch to solve interesting puzzles, is key to do-it-yourself SEO. It’s a poor man’s or woman’s marketing study, and it’s the best way to find your own path toward getting more targeted traffic.

Search Engines Don’t Like Tricks

The search engines are aware of the many sneaky ways that site owners try to achieve ranks. If they discover that you’re trying to do spamming, your site may get penalized, Your rank may be downgraded, or your page and even your whole site could get banned. Here are some Eternally Bad practices for your site that have been on the search engines.

Cloaking

When a search engine robot visits your site, it expects to see the same content that any normal human visitor would see. Cloaking is a method of identifying robots when they visit your site and showing them custom-made pages that are different from what human visitors see. This thwarts the search engines in their attempt to deliver the most accurate search results to their users, there are sometimes valid reasons for showing different content to different entities. Tricking the search engines to give you higher ranks than you deserve is not one of them. You might be thinking that if one paragraph of keyword-rich text will help your ranks, why not put it on every page in your site? Or worse, if one website brings you sales, why not make a bunch of identical websites with different names and get even more sales?, if the search engines catch on to duplicate content schemes, they’re likely to knock you down in the ranks. If the search engines listed identical content multiple times, it would destroy the diversity of their results, which would destroy their usefulness to the searcher.
Sites get risking penalties from the search engines by repeating same words over and over again so that your page looks like an industry-specific grocery list.
There’s a place for your Keywords list, Meta keywords tag, and Invisible text within specific parameters in your site’s code and recognized by the search engines to be legitimate. The search engines detect making a ton of key- words invisible by making them the same color as the background long time ago, and they’re not likely to let you get away with it.

SEO Robots and Ranking

Our site is doing great! We ranked #1

We ranked #1!  Ranks are irrelevant unless they are tied to a meaningful targeted keyword.

If you approach SEO page-by-page you are on right path, SEO is not about promoting your home page, it’s about every page of your site. Every single page in your site stands on its own merits which can sink or swim based on its unique capabilities.
Keyword tag works best in the context of a holistic approach, meta keyword tag carries very little influence with the search engines and certainly not going to do much for your ranks.
The search engine robots visit your site on a reasonably frequent basis to collect the most up-to-date content, but what if a robot happens to visit your site while it’s out of commission? If they can’t find you, they probably won’t rank you. You’re likely to be very sad next time you check your ranks, at least until the robot comes back and trace you.
There’s no way the search engines could keep it all in one database. This means that, at any given time, searchers are looking at one of a number of different search engine databases, each giving out slightly different search results. Expect that your ranks are going to hop around a bit on a daily basis.
Algorithm changes and you never know when an existing search engine algorithm is going to morph into something different.

All about SEO Ranking

How Other Sites Are Linking to Yours

In their Eternal Quest for that perfect ranking algorithm search engines need human help. They look for links to your website, not only to follow those links and find you, but also to determine more information about you. Does someone else link to your website using the words Click Here to Find Very Fancy Foxhounds? That’s giving the search engine a clue that your website just might have something to do with foxhounds. And the search engine may go even further, looking at other words surrounding the link for more clues. If the linking page also contains the words fleas, fur, and Finding a Breeder, it’s reinforcing the notion that your website will be a good destination for that foxhound-seeking searcher.

It’s Not Just about Rank

While your ranks are the easiest aspect of SEO to grasp, don’t let them be the only thing you care about. We don’t mean to be dismissive of people who really, truly live and die by their Google rank. We know that there are industries that are so cutthroat and specialized that this is the only thing that matters.
But we have found this to be true:
Remember, good ranks do not guarantee conversions! You need to Clarify Your Goals , your website may range from online sales to political persuasion—Your keywords must be chosen to directly match these goals.

Ranks Change

Congrats! if you are getting good organic ranks, don’t take these ranks for granted—many factors outside of your control could harm your rank. Businesses do best when they use a holistic approach to SEO, combine elements of organic and paid search with a healthy dose of good writing and usability.

Common SEO Misconceptions

You may have a couple of incorrect concepts in your head, if you’re new to SEO. Let’s get rid of those right now:
Search engines don’t know exactly how popular your site is site, they do not have inside information about your overall web traffic. They judge your site’s popularity by counting up how many sites they find that link to your site. Inbound links are excellent, direct sources of targeted traffic.

Meta keywords tag, meta description tag and ALT image tags selection

Heart of SEO campaign is careful selection of keywords. Top priority keywords should be used on site to be in game of Seo with reasonable strategic word repetition. Never let your site go for six months without checking the keywords to make sure they’re still appropriate, regular keyword analysis should be in order because search behavior and trends may change.
The code that makes up your web page’s text falls into two categories, both are important for optimization.

• Visible
• Invisible

Visible text is made up of the words that you put on your page, including obvious things like the paragraphs of carefully crafted content aimed at your targeted audience.
Invisible text is not displayed on the page but added to HTML code which is gathered and analyzed by the search engine robots. Page title is Eternally Important, if you care about getting clicks to your site then your title should be succinct and compelling, should accurately summarize the page content because it gets maximum exposure in the search engine results pages.

Meta Description Tag

The meta description tag is an example of invisible text. In the code, it looks like this:
<Meta name=”description” content=”Excellent face mask recipe for instant glowing skin”>
In the search engines it can be displayed as the description under the page title, like your page title it should be compelling, keyword rich and unique for every page.

Meta Keywords Tag

Another invisible text element "Meta Keyword Tag, is the place where site owners can list their keywords, inserting keywords that wouldn’t be appropriate for the visible text elements and you just write specifically for the search engines not for your audience.
In the code, it looks like this:
<meta name=”keywords” content=”movies, films, movie database, actors, actresses, directors, Hollywood, stars, quotes”>

Things Search Engine Developer Do

Humans Are Smart—Computers Aren’t
To bring great results search engine need to combine the speed of machines and the intelligence of human mind, to find exactly the right document in the blink of an eye.
Two things search engine developer do

• First, combine results from several sources and get you the best results.
• Second, structure the ranking algorithms to integrate “votes” from human beings, which can be done in a variety of ways. Count inbound links from other websites, is a way of measuring how many votes a site has from human and webmasters, how many users click through  your site and how long they stay.

Social bookmarking sites, collaborative tagging and comparing a person’s current and past searches are forms of artificial intelligence intended to improve the search experience. Entire web search process is text-based, search engines care about how much text you have on your site, how it’s formatted and what it says.

What Is SEO?

The term Search Engine Optimization increases the amount of targeted traffic that comes to your website from search engines. Search Engine Marketing includes communicating directly with the search engines, or pursuing other sources of traffic by making requests for listings or links. Don’t think of SEO as just a way to improve your site’s ranking, SEO is not advertising although it may include an advertising component. SEO may sound complicated, but it is very simple in gaining targeted visitors. If you wait until your site become perfect before doing SEO,nobody would do SEO.
You can make substantial improvements without spending a dime, believe it or not. It is a very flexible process, don’t give up! good SEO takes time. Simply follow our articles with a focus on organic optimization, If you don’t have any money in your budget for SEO.

How search engines work?

When you think of a search engine, you really need to think of a database that holds pieces of text that have been gathered from millions of sites all over the web, major component of search engine is a robot or spider, which is a software that slurps up your site’s text and brings it back to be analyzed by a powerful central “engine” which is referred to as spidering or crawling.
There are lots of different metaphors for how robots work but we think ants make the best one. Think of a search engine robot as an explorer ant, finding food. In this case, “food” is HTML text, to find it the ant needs to travel along easy, obstacle-free paths - HTML links. Following these paths an ant (search engine robot) with insect-like single-mindedness, carries the food (text) back to its colony and stores it in its search engine database.