All about SEO Ranking

How Other Sites Are Linking to Yours

In their Eternal Quest for that perfect ranking algorithm search engines need human help. They look for links to your website, not only to follow those links and find you, but also to determine more information about you. Does someone else link to your website using the words Click Here to Find Very Fancy Foxhounds? That’s giving the search engine a clue that your website just might have something to do with foxhounds. And the search engine may go even further, looking at other words surrounding the link for more clues. If the linking page also contains the words fleas, fur, and Finding a Breeder, it’s reinforcing the notion that your website will be a good destination for that foxhound-seeking searcher.

It’s Not Just about Rank

While your ranks are the easiest aspect of SEO to grasp, don’t let them be the only thing you care about. We don’t mean to be dismissive of people who really, truly live and die by their Google rank. We know that there are industries that are so cutthroat and specialized that this is the only thing that matters.
But we have found this to be true:
Remember, good ranks do not guarantee conversions! You need to Clarify Your Goals , your website may range from online sales to political persuasion—Your keywords must be chosen to directly match these goals.

Ranks Change

Congrats! if you are getting good organic ranks, don’t take these ranks for granted—many factors outside of your control could harm your rank. Businesses do best when they use a holistic approach to SEO, combine elements of organic and paid search with a healthy dose of good writing and usability.

Common SEO Misconceptions

You may have a couple of incorrect concepts in your head, if you’re new to SEO. Let’s get rid of those right now:
Search engines don’t know exactly how popular your site is site, they do not have inside information about your overall web traffic. They judge your site’s popularity by counting up how many sites they find that link to your site. Inbound links are excellent, direct sources of targeted traffic.